Owned by Everyone, Led by No One: How Organizational Fragmentation Destroys Custom Software Before It Ships
Custom software projects that lack clear executive ownership and cross-departmental alignment do not simply underperform—they produce systems that actively satisfy no one while consuming resources from everyone. The dysfunction is rarely technical in origin; it is organizational, emerging from the gap between departmental priorities and the absence of a single accountable decision-maker. Understanding how this fragmentation forms—and how to prevent it—is the most consequential leadership challen